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Podľa výskumov týkajúcich sa správania spotrebiteľov v online prostredí patria personalizácia a dôvera v značku k najdôležitejším faktorom ovplyvňujúcim nákupné rozhodnutia v e-commerce.",[698],{"type":627,"attrs":699},{"color":629},{"type":619,"attrs":701,"content":702},{"textAlign":62},[703],{"text":678,"type":624},{"type":619,"attrs":705,"content":706},{"textAlign":62},[707],{"text":708,"type":624,"marks":709},"V praxi značky využívajú Deň detí na vytváranie:",[710],{"type":627,"attrs":711},{"color":629},{"type":713,"content":714},"bullet_list",[715,726,736,746,764],{"type":716,"content":717},"list_item",[718],{"type":619,"attrs":719,"content":720},{"textAlign":62},[721],{"text":722,"type":624,"marks":723},"darčekových kampaní,",[724],{"type":627,"attrs":725},{"color":629},{"type":716,"content":727},[728],{"type":619,"attrs":729,"content":730},{"textAlign":62},[731],{"text":732,"type":624,"marks":733},"e-mailových rozosielok s bestsellermi,",[734],{"type":627,"attrs":735},{"color":629},{"type":716,"content":737},[738],{"type":619,"attrs":739,"content":740},{"textAlign":62},[741],{"text":742,"type":624,"marks":743},"časovo obmedzených akcií,",[744],{"type":627,"attrs":745},{"color":629},{"type":716,"content":747},[748],{"type":619,"attrs":749,"content":750},{"textAlign":62},[751,759],{"text":752,"type":624,"marks":753},"automatizovaných scenárov",[754,757],{"type":634,"attrs":755},{"href":756,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002F#automation",{"type":627,"attrs":758},{"color":629},{"text":760,"type":624,"marks":761},",",[762],{"type":627,"attrs":763},{"color":629},{"type":716,"content":765},[766],{"type":619,"attrs":767,"content":768},{"textAlign":62},[769],{"text":770,"type":624,"marks":771},"pripomienok na doručenie pred 1. júnom.",[772],{"type":627,"attrs":773},{"color":629},{"type":619,"attrs":775,"content":776},{"textAlign":62},[777],{"text":678,"type":624},{"type":619,"attrs":779,"content":780},{"textAlign":62},[781],{"text":782,"type":624,"marks":783},"Pre e-commerce zostáva tento sviatok jedným z najlepších príkladov prepojenia predaja s emocionálnym marketingom. Značky, ktoré dokážu využiť personalizáciu a správne načasovanie kampane, môžu nielen zvýšiť predaj, ale aj budovať dlhodobé vzťahy so zákazníkmi.",[784],{"type":627,"attrs":785},{"color":629},{"_uid":787,"text":788,"variant":611,"component":612},"d2400b8c-daef-4778-a366-ddfeb611bf03","Správne načasovanie je kľúčom k úspechu",{"_uid":790,"text":791,"style":58,"component":645},"c38419e6-b7d1-4dc2-b40f-ee4b8f525bee",{"type":616,"content":792},[793,801,808,829,836],{"type":619,"attrs":794,"content":795},{"textAlign":62},[796],{"text":797,"type":624,"marks":798},"Kedy začať komunikáciu pri príležitosti Dňa detí? Podobne ako pri iných sviatkoch a výročiach sa oplatí začať asi dva týždne vopred. Je to vhodný čas na to, aby ste zákazníkom zaslali prvé tipy na darčeky a nenápadne im pripomenuli blížiaci sa sviatok ich ratolestí.",[799],{"type":627,"attrs":800},{"color":629},{"type":619,"attrs":802,"content":803},{"textAlign":62},[804],{"text":678,"type":624,"marks":805},[806],{"type":627,"attrs":807},{"color":629},{"type":619,"attrs":809,"content":810},{"textAlign":62},[811,816,824],{"text":812,"type":624,"marks":813},"Najväčší nákupný ruch sa však zvyčajne objavuje asi týždeň pred 1. júnom. Práve vtedy značky zaznamenávajú nárast otvorených ",[814],{"type":627,"attrs":815},{"color":629},{"text":817,"type":624,"marks":818},"newsletterov",[819,822],{"type":634,"attrs":820},{"href":821,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fnewsletter\u002F",{"type":627,"attrs":823},{"color":629},{"text":825,"type":624,"marks":826}," a vyššie konverzie v e-mailových marketingových kampaniach. Je to najlepší okamih na zintenzívnenie predajných aktivít, zasielanie produktových odporúčaní alebo oznámení o obmedzenej dostupnosti tovaru.",[827],{"type":627,"attrs":828},{"color":629},{"type":619,"attrs":830,"content":831},{"textAlign":62},[832],{"text":678,"type":624,"marks":833},[834],{"type":627,"attrs":835},{"color":629},{"type":619,"attrs":837,"content":838},{"textAlign":62},[839],{"text":840,"type":624,"marks":841},"Dobrým zavŕšením kampane môže byť aj tzv. last minute mailing zameraný na zábudlivých zákazníkov. Oznámenia v štýle „Objednajte dnes do polnoci a doručíme darček ešte pred Dňom detí“ účinne využívajú efekt naliehavosti a často pomáhajú zvýšiť predaj tesne pred koncom kampane.",[842],{"type":627,"attrs":843},{"color":629},{"_uid":845,"text":846,"variant":611,"component":612},"bc927edd-9fb7-422c-8306-9130e31ca52f","Inšpirácia pre vaše kampane ku Dňu detí",{"_uid":848,"text":849,"style":58,"component":645},"95f49f22-51af-4b93-b80c-376bc861d3a3",{"type":616,"content":850},[851,859],{"type":619,"attrs":852,"content":853},{"textAlign":62},[854],{"text":855,"type":624,"marks":856},"Ak potrebujete inšpiráciu pre svoje kampane, tu sú najobľúbenejšie smery aktivít v e-commerce v období Dňa detí:",[857],{"type":627,"attrs":858},{"color":629},{"type":713,"content":860},[861,882,902],{"type":716,"content":862},[863,878],{"type":619,"attrs":864,"content":865},{"textAlign":62},[866,873],{"text":867,"type":624,"marks":868},"Emócie a sny:",[869,871],{"type":627,"attrs":870},{"color":629},{"type":872},"bold",{"text":874,"type":624,"marks":875}," Kampane zdôrazňujúce detskú fantáziu, vášne a sny, ako je herectvo, hudba alebo šport. Často sa v nich využívajú fotografie detí zamestnancov firmy, čo dodáva komunikácii autentickosť. Tento typ reklám často búra stereotypy spojené s pohlavím a priraďovaním konkrétnych rolí či povolaní.",[876],{"type":627,"attrs":877},{"color":629},{"type":619,"attrs":879,"content":880},{"textAlign":62},[881],{"text":678,"type":624},{"type":716,"content":883},[884,898],{"type":619,"attrs":885,"content":886},{"textAlign":62},[887,893],{"text":888,"type":624,"marks":889},"Aktívne trávenie času:",[890,892],{"type":627,"attrs":891},{"color":629},{"type":872},{"text":894,"type":624,"marks":895}," Kampane propagujúce šport a spoločnú hru rodičov s deťmi v pohybe. Zameriavajú sa na budovanie vzťahov a povzbudzovanie k tráveniu času offline, čo dobre rezonuje s rodinným charakterom sviatku.",[896],{"type":627,"attrs":897},{"color":629},{"type":619,"attrs":899,"content":900},{"textAlign":62},[901],{"text":678,"type":624},{"type":716,"content":903},[904],{"type":619,"attrs":905,"content":906},{"textAlign":62},[907,913],{"text":908,"type":624,"marks":909},"Spoločenské aktivity:",[910,912],{"type":627,"attrs":911},{"color":629},{"type":872},{"text":914,"type":624,"marks":915}," Obdobie pred Dňom detí je vhodným okamihom na charitatívne akcie. Ak sa vaša firma angažuje v sociálnych aktivitách, môžete tento čas využiť ako prirodzený kontext pre komunikáciu a povzbudiť zákazníkov k spoločnej podpore vybraných iniciatív.",[916],{"type":627,"attrs":917},{"color":629},"2026-05-20 00:00",{"_uid":920,"title":921,"plugin":59,"description":922},"6e44370f-fb2b-4205-b865-bd4c3f0bf1a0","Deň detí v e-mailingu: Ako využiť potenciál kampaní?","Zistite, ako v e-commerce využiť Deň detí. Prinášame tipy na kampane postavené na emóciách, správnom načasovaní a personalizácii, ktoré zvýšia vaše predaje.",{"id":924,"alt":925,"name":58,"focus":58,"title":58,"source":58,"filename":926,"copyright":58,"fieldtype":927,"meta_data":928,"is_external_url":40},178567280800488,"Deň detí grafika","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002Fc6675e7c0e\u002Fden-deti.png","asset",{"alt":925,"title":58,"source":58,"copyright":58},{"type":616,"content":930},[931,939,946],{"type":619,"attrs":932,"content":933},{"textAlign":62},[934],{"text":935,"type":624,"marks":936},"Deň detí je pre odvetvie e-commerce jedným z najdôležitejších predajných momentov v prvej polovici roka. Hoci sa tento sviatok spája predovšetkým s darčekmi a rodinnou atmosférou, pre marketérov je tiež príležitosťou na vedenie účinných e-mailových marketingových kampaní založených na emóciách, nostalgii a budovaní dôvery u zákazníkov.",[937],{"type":627,"attrs":938},{"color":629},{"type":619,"attrs":940,"content":941},{"textAlign":62},[942],{"text":678,"type":624,"marks":943},[944],{"type":627,"attrs":945},{"color":629},{"type":619,"attrs":947,"content":948},{"textAlign":62},[949],{"text":950,"type":624,"marks":951},"Na Slovensku sa Deň detí oslavuje 1. júna od roku 1952. Samotná myšlienka tohto sviatku sa začala rozvíjať po druhej svetovej vojne a mala upozorňovať na práva a blaho detí. Na medzinárodnej úrovni bolo dôležitým momentom prijatie Dohovoru o právach dieťaťa Organizáciou Spojených národov v roku 1989. Dnes má tento sviatok nielen spoločenský rozmer, ale aj veľmi silný komerčný potenciál.",[952],{"type":627,"attrs":953},{"color":629},"Jolanta Nowaczyk","Deň detí a e-commerce\nDeň detí v e-mailovom marketingu\nSprávne načasovanie je kľúčom k úspechu\nInšpirácia pre vaše kampane ku Dňu detí","2","blog",[959],{"name":960,"created_at":961,"published_at":962,"updated_at":963,"id":964,"uuid":965,"content":966,"slug":975,"full_slug":976,"sort_by_date":62,"position":222,"tag_list":977,"is_startpage":40,"parent_id":978,"meta_data":62,"group_id":979,"first_published_at":962,"release_id":62,"lang":67,"path":62,"alternates":980,"default_full_slug":976,"translated_slugs":981,"_stopResolving":48},"Tipy a triky","2026-02-18T09:11:00.548Z","2026-02-18T09:11:38.918Z","2026-02-18T09:11:38.930Z",146293803230290,"544ad640-c765-4bac-9693-2df3e3bf2103",{"_uid":967,"meta":968,"title":960,"component":972,"badgeColor":973,"description":974},"c826dc07-5cc1-4c2f-8296-406c6e7a896e",{"_uid":969,"title":970,"plugin":59,"description":971},"f94787da-f465-44f2-b48b-460184c4412b","Kategória blogu: Tipy a triky","Objavte praktické rady a osvedčené tipy, ako efektívne pracovať s Ecomailom, automatizovať svoje kampane a zlepšovať svoje výsledky.","blog_category","#00D1DE","Praktické rady, zjednodušené postupy a osvedčené techniky pre efektívne posielanie e-mailov. V tejto sekcii sa podelíme o konkrétne tipy, ktoré vám pomôžu zlepšiť výkonnosť vašich kampaní, automatizáciu a zbieranie kontaktov. Ideálne pre každého, kto chce z Ecomailu vyťažiť maximum.","tipy-a-triky","blog\u002Fcategories\u002Fsk\u002Ftipy-a-triky",[],119084581897456,"15aea326-f6bd-4f02-b79e-638a17494d2d",[],[982,983,984],{"path":976,"name":62,"lang":72,"published":62},{"path":976,"name":62,"lang":74,"published":62},{"path":976,"name":62,"lang":76,"published":62},"den-deti-v-e-mailovom-marketingu-ako-znacky-vyuzivaju-potencial-tohto-sviatku-","blog\u002Fsk\u002Fden-deti-v-e-mailovom-marketingu-ako-znacky-vyuzivaju-potencial-tohto-sviatku-",-880,[],119084060029650,"dfe97045-99a0-46c1-a9d4-7b09b49208bd","2026-05-20T11:31:41.442Z",[],[994,995,996],{"path":986,"name":62,"lang":72,"published":62},{"path":986,"name":62,"lang":74,"published":62},{"path":986,"name":62,"lang":76,"published":62},{"name":998,"created_at":999,"published_at":1000,"updated_at":1001,"id":1002,"uuid":1003,"content":1004,"slug":1562,"full_slug":1563,"sort_by_date":62,"position":1564,"tag_list":1565,"is_startpage":40,"parent_id":989,"meta_data":62,"group_id":1566,"first_published_at":1000,"release_id":62,"lang":67,"path":62,"alternates":1567,"default_full_slug":1563,"translated_slugs":1568},"Ovládnite e-mail marketing: Ako z vášho e-shopu vyťažiť maximum","2026-05-13T11:56:59.043Z","2026-05-13T13:45:25.711Z","2026-05-13T13:45:25.738Z",176061722843525,"bbed108d-dffe-4272-b483-4523dde39309",{"_uid":1005,"body":1006,"date":1493,"meta":1494,"image":1498,"perex":1503,"author":1550,"schema":1551,"duration":202,"component":957,"is_public":48,"has_content":48,"category_full":1552,"hide_on_main_page":40},"935df7aa-3925-4765-8d43-da93e0fb1161",[1007,1010,1068,1071,1128,1132,1135,1212,1233,1236,1342,1345,1393,1396,1439,1442],{"_uid":1008,"text":1009,"variant":611,"component":612},"27a2def2-3688-41c4-ad19-c19585a4c57f","E-mailing ako nástroj na retenciu",{"_uid":1011,"text":1012,"style":58,"component":645},"a4b3ed0b-fc3a-487a-a1a8-be195939931a",{"type":616,"content":1013},[1014,1042,1049],{"type":619,"attrs":1015,"content":1016},{"textAlign":62},[1017,1022,1031,1037],{"text":1018,"type":624,"marks":1019},"Zatiaľ čo platformy ako Meta alebo Google PPC slúžia primárne na akvizíciu nových zákazníkov, ",[1020],{"type":627,"attrs":1021},{"color":629},{"text":1023,"type":624,"marks":1024},"e-mailing",[1025,1028,1030],{"type":634,"attrs":1026},{"href":1027,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fe-mailing\u002F",{"type":627,"attrs":1029},{"color":629},{"type":872},{"text":1032,"type":624,"marks":1033}," je ideálny retenčný nástroj",[1034,1036],{"type":627,"attrs":1035},{"color":629},{"type":872},{"text":1038,"type":624,"marks":1039},". Jeho hlavná sila spočíva v budovaní vzťahu s ľuďmi, ktorí u vás už nakúpili alebo prejavili záujem o vaše novinky. Veľkou výhodou je jeho merateľnosť – každý mesiac presne vidíte náklady a obrat, ktorý vám e-mailing vygeneroval.",[1040],{"type":627,"attrs":1041},{"color":629},{"type":619,"attrs":1043,"content":1044},{"textAlign":62},[1045],{"text":678,"type":624,"marks":1046},[1047],{"type":627,"attrs":1048},{"color":629},{"type":619,"attrs":1050,"content":1051},{"textAlign":62},[1052,1057,1063],{"text":1053,"type":624,"marks":1054},"Podľa Jakuba Stupku by malo byť primárnym cieľom každého e-shopára ",[1055],{"type":627,"attrs":1056},{"color":629},{"text":1058,"type":624,"marks":1059},"získanie druhej objednávky",[1060,1062],{"type":627,"attrs":1061},{"color":629},{"type":872},{"text":1064,"type":624,"marks":1065},". Práve e-mail marketing je tou najkratšou cestou, ako motivovať zákazníka, ktorý nakúpil raz, k opakovanému nákupu a vytvoriť z neho verného klienta.",[1066],{"type":627,"attrs":1067},{"color":629},{"_uid":1069,"text":1070,"variant":611,"component":612},"ac6169b2-bb32-406f-a3da-7f146a9de739","Najčastejšie chyby: Pozor na zlé priority",{"_uid":1072,"text":1073,"style":58,"component":645},"32547207-94b3-4681-b4b8-0b91593850fd",{"type":616,"content":1074},[1075,1094,1101],{"type":619,"attrs":1076,"content":1077},{"textAlign":62},[1078,1083,1089],{"text":1079,"type":624,"marks":1080},"Mnoho e-shopárov robí chybu v tom, že sa príliš sústredí na zákazníkov, ktorí ich e-maily neotvárajú. Snaha o reaktiváciu neaktívnej časti databázy zvýšenou frekvenciou posielania je často kontraproduktívna. Oveľa efektívnejšie je ",[1081],{"type":627,"attrs":1082},{"color":629},{"text":1084,"type":624,"marks":1085},"zamerať sa na aktívnu časť publika",[1086,1088],{"type":627,"attrs":1087},{"color":629},{"type":872},{"text":1090,"type":624,"marks":1091},", ktorá s vaším obsahom interaguje, a s ňou komunikovať intenzívnejšie.",[1092],{"type":627,"attrs":1093},{"color":629},{"type":619,"attrs":1095,"content":1096},{"textAlign":62},[1097],{"text":678,"type":624,"marks":1098},[1099],{"type":627,"attrs":1100},{"color":629},{"type":619,"attrs":1102,"content":1103},{"textAlign":62},[1104,1109,1115,1123],{"text":1105,"type":624,"marks":1106},"Ďalšou kritickou chybou je ",[1107],{"type":627,"attrs":1108},{"color":629},{"text":1110,"type":624,"marks":1111},"nevyužívanie ",[1112,1114],{"type":627,"attrs":1113},{"color":629},{"type":872},{"text":1116,"type":624,"marks":1117},"automatizácií",[1118,1120,1122],{"type":634,"attrs":1119},{"href":756,"uuid":62,"anchor":62,"target":637,"linktype":347},{"type":627,"attrs":1121},{"color":629},{"type":872},{"text":1124,"type":624,"marks":1125},". Ak sa spoliehate len na manuálne rozosielanie newsletterov raz za čas, prichádzate o peniaze každý deň.",[1126],{"type":627,"attrs":1127},{"color":629},{"_uid":1129,"text":1130,"component":1131},"e0d34d18-a23b-4d79-89cb-ddd11f1d6e0c","EdKS61IqrKU","YoutubeFrame",{"_uid":1133,"text":1134,"variant":611,"component":612},"17911464-7c72-4e94-92fd-2a645ede36af","Ako začať efektívne a hneď",{"_uid":1136,"text":1137,"style":58,"component":645},"84ff9c00-b5a3-4786-abf5-ac55e34b0b69",{"type":616,"content":1138},[1139,1147],{"type":619,"attrs":1140,"content":1141},{"textAlign":62},[1142],{"text":1143,"type":624,"marks":1144},"Rozbehnúť e-mailing nie je zložité a dá sa to zvládnuť v priebehu pár desiatok minút. Základné kroky sú jednoduché:",[1145],{"type":627,"attrs":1146},{"color":629},{"type":713,"content":1148},[1149,1165,1181],{"type":716,"content":1150},[1151],{"type":619,"attrs":1152,"content":1153},{"textAlign":62},[1154,1160],{"text":1155,"type":624,"marks":1156},"Získanie databázy:",[1157,1159],{"type":627,"attrs":1158},{"color":629},{"type":872},{"text":1161,"type":624,"marks":1162}," Najjednoduchšie a právne najčistejšie je začať so zákazníkmi, ktorí u vás už v minulosti nakúpili.",[1163],{"type":627,"attrs":1164},{"color":629},{"type":716,"content":1166},[1167],{"type":619,"attrs":1168,"content":1169},{"textAlign":62},[1170,1176],{"text":1171,"type":624,"marks":1172},"Nahranie do nástroja:",[1173,1175],{"type":627,"attrs":1174},{"color":629},{"type":872},{"text":1177,"type":624,"marks":1178}," Ecomail ponúka jednoduché napojenie na väčšinu e-shopových platforiem, takže sa dáta prenášajú v reálnom čase.",[1179],{"type":627,"attrs":1180},{"color":629},{"type":716,"content":1182},[1183],{"type":619,"attrs":1184,"content":1185},{"textAlign":62},[1186,1192,1201,1207],{"text":1187,"type":624,"marks":1188},"Vytvorenie ",[1189,1191],{"type":627,"attrs":1190},{"color":629},{"type":872},{"text":1193,"type":624,"marks":1194},"šablóny",[1195,1198,1200],{"type":634,"attrs":1196},{"href":1197,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002F#editor",{"type":627,"attrs":1199},{"color":629},{"type":872},{"text":1202,"type":624,"marks":1203},":",[1204,1206],{"type":627,"attrs":1205},{"color":629},{"type":872},{"text":1208,"type":624,"marks":1209}," Vďaka intuitívnemu editoru si šablónu zvládne „naklikať“ aj začiatočník za pomoci videonávodov.",[1210],{"type":627,"attrs":1211},{"color":629},{"_uid":1213,"text":1214,"style":58,"component":645},"98e3988b-428c-4887-91f8-b2a9424cf4c1",{"type":616,"content":1215},[1216],{"type":1217,"content":1218},"blockquote",[1219],{"type":619,"attrs":1220,"content":1221},{"textAlign":62},[1222,1224],{"text":1223,"type":624},"TIP: ",{"text":1225,"type":624,"marks":1226},"E‑mailingom k opakovaným nákupom",[1227,1230,1232],{"type":634,"attrs":1228},{"href":1229,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fblog\u002Fsk\u002Fe-mailingom-k-opakovanym-nakupom\u002F",{"type":627,"attrs":1231},{"color":58},{"type":872},{"_uid":1234,"text":1235,"variant":611,"component":612},"51afe943-8c0b-43b1-8460-151bdd2ddfb7","Sila automatizácie a personalizácie",{"_uid":1237,"text":1238,"style":58,"component":645},"5faeb8d9-51bb-4389-8ddb-67e86d8cb5bf",{"type":616,"content":1239},[1240,1257,1320],{"type":619,"attrs":1241,"content":1242},{"textAlign":62},[1243,1252],{"text":1244,"type":624,"marks":1245},"Automatizácie",[1246,1249,1251],{"type":634,"attrs":1247},{"href":1248,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fblog\u002Fsk\u002Fe-mailingove-automatizacie-krok-za-krokom-jednoduche-nastavenie-za-par-minut\u002F",{"type":627,"attrs":1250},{"color":629},{"type":872},{"text":1253,"type":624,"marks":1254}," bežia na pozadí, šetria čas a neustále generujú zisk. Medzi tie najdôležitejšie patria:",[1255],{"type":627,"attrs":1256},{"color":629},{"type":713,"content":1258},[1259,1288,1304],{"type":716,"content":1260},[1261],{"type":619,"attrs":1262,"content":1263},{"textAlign":62},[1264,1270,1275,1283],{"text":1265,"type":624,"marks":1266},"Welcome séria:",[1267,1269],{"type":627,"attrs":1268},{"color":629},{"type":872},{"text":1271,"type":624,"marks":1272}," Pozdravte nového zákazníka, predstavte mu svoje hodnoty alebo ponúknite doplnkový predaj (",[1273],{"type":627,"attrs":1274},{"color":629},{"text":1276,"type":624,"marks":1277},"cross-sell",[1278,1281],{"type":634,"attrs":1279},{"href":1280,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fcross-sell\u002F",{"type":627,"attrs":1282},{"color":629},{"text":1284,"type":624,"marks":1285},").",[1286],{"type":627,"attrs":1287},{"color":629},{"type":716,"content":1289},[1290],{"type":619,"attrs":1291,"content":1292},{"textAlign":62},[1293,1299],{"text":1294,"type":624,"marks":1295},"Opustený košík:",[1296,1298],{"type":627,"attrs":1297},{"color":629},{"type":872},{"text":1300,"type":624,"marks":1301}," Ak si zákazník vloží tovar do košíka a nedokončí nákup, e-mail mu ho v pravý čas pripomenie. Je to takzvané „low hanging fruit“ e-mailingu.",[1302],{"type":627,"attrs":1303},{"color":629},{"type":716,"content":1305},[1306],{"type":619,"attrs":1307,"content":1308},{"textAlign":62},[1309,1315],{"text":1310,"type":624,"marks":1311},"Reaktivácia:",[1312,1314],{"type":627,"attrs":1313},{"color":629},{"type":872},{"text":1316,"type":624,"marks":1317}," Pomocou analýzy správania môžete identifikovať zákazníkov, ktorých strácate, a poslať im zaujímavú ponuku, aby sa vrátili.",[1318],{"type":627,"attrs":1319},{"color":629},{"type":619,"attrs":1321,"content":1322},{"textAlign":62},[1323,1328,1337],{"text":1324,"type":624,"marks":1325},"Vďaka moderným funkciám (",[1326],{"type":627,"attrs":1327},{"color":629},{"text":1329,"type":624,"marks":1330},"CDP",[1331,1334,1336],{"type":634,"attrs":1332},{"href":1333,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002Fcdp\u002F",{"type":627,"attrs":1335},{"color":629},{"type":872},{"text":1338,"type":624,"marks":1339},") môžete navyše komunikáciu personalizovať – oslovovať zákazníkov menom, zobrazovať im ich vernostné body alebo odporúčať produkty na základe ich histórie (napríklad rozlišovať medzi majiteľmi psov a mačiek).",[1340],{"type":627,"attrs":1341},{"color":629},{"_uid":1343,"text":1344,"variant":611,"component":612},"b22e861b-a16a-4a30-b747-db668356aba3","Rola AI: Váš nový asistent",{"_uid":1346,"text":1347,"style":58,"component":645},"3031b5d1-9675-4f0d-8001-f26fc4e77f28",{"type":616,"content":1348},[1349],{"type":619,"attrs":1350,"content":1351},{"textAlign":62},[1352,1357,1366,1371,1377,1382,1388],{"text":1353,"type":624,"marks":1354},"Ecomail do svojho nástroja integruje ",[1355],{"type":627,"attrs":1356},{"color":629},{"text":1358,"type":624,"marks":1359},"umelú inteligenciu",[1360,1363,1365],{"type":634,"attrs":1361},{"href":1362,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002Fumela-inteligencia\u002F",{"type":627,"attrs":1364},{"color":629},{"type":872},{"text":1367,"type":624,"marks":1368},", ktorá marketérom uľahčuje manuálnu prácu. AI vám dnes pomôže napríklad s ",[1369],{"type":627,"attrs":1370},{"color":629},{"text":1372,"type":624,"marks":1373},"generovaním chytľavých predmetov",[1374,1376],{"type":627,"attrs":1375},{"color":629},{"type":872},{"text":1378,"type":624,"marks":1379}," na základe obsahu e-mailu alebo s ",[1380],{"type":627,"attrs":1381},{"color":629},{"text":1383,"type":624,"marks":1384},"úpravou a skrátením textov",[1385,1387],{"type":627,"attrs":1386},{"color":629},{"type":872},{"text":1389,"type":624,"marks":1390},", aby boli pre čitateľov údernejšie.",[1391],{"type":627,"attrs":1392},{"color":629},{"_uid":1394,"text":1395,"variant":611,"component":612},"cb2802ad-c379-49b5-a922-f2ce3f9e7642","Vyhodnocovanie: Nehľadajte len priemery",{"_uid":1397,"text":1398,"style":58,"component":645},"8fce5868-b662-4028-9ba4-a1855e888f44",{"type":616,"content":1399},[1400],{"type":619,"attrs":1401,"content":1402},{"textAlign":62},[1403,1408,1417,1422,1428,1433],{"text":1404,"type":624,"marks":1405},"Priemerný ",[1406],{"type":627,"attrs":1407},{"color":629},{"text":1409,"type":624,"marks":1410},"open rate",[1411,1414,1416],{"type":634,"attrs":1412},{"href":1413,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fopen-rate\u002F",{"type":627,"attrs":1415},{"color":629},{"type":872},{"text":1418,"type":624,"marks":1419}," (miera otvorenia) sa pohybuje okolo ",[1420],{"type":627,"attrs":1421},{"color":629},{"text":1423,"type":624,"marks":1424},"20 %",[1425,1427],{"type":627,"attrs":1426},{"color":629},{"type":872},{"text":1429,"type":624,"marks":1430},", ale toto číslo je veľmi variabilné. Dôležitejšie než sledovanie priemerov je poskytovanie reálnej hodnoty. Ak budete zákazníkom posielať len neustále zľavy bez pridanej informácie, skôr či neskôr vás začnú ignorovať. Cieľom je ",[1431],{"type":627,"attrs":1432},{"color":629},{"text":1434,"type":624,"marks":1435},"budovať dlhodobý vzťah.",[1436,1438],{"type":627,"attrs":1437},{"color":629},{"type":872},{"_uid":1440,"text":1441,"variant":611,"component":612},"cbcca1ee-eddb-430a-8c32-fac5e7a085b7","Neodkladajte to",{"_uid":1443,"text":1444,"style":58,"component":645},"748f0d04-22b9-4763-90fc-c6c21835ffbe",{"type":616,"content":1445},[1446,1474],{"type":619,"attrs":1447,"content":1448},{"textAlign":62},[1449,1454,1462,1467],{"text":1450,"type":624,"marks":1451},"E-mailing je beh na dlhú trať. Nie je to o tom poslať 30 kampaní za mesiac a zničiť si ",[1452],{"type":627,"attrs":1453},{"color":629},{"text":1455,"type":624,"marks":1456},"databázu",[1457,1460],{"type":634,"attrs":1458},{"href":1459,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fdatabaza-kontaktov\u002F",{"type":627,"attrs":1461},{"color":629},{"text":1463,"type":624,"marks":1464},", ale o postupnom budovaní publika. Ako uzatvára Jakub Stupka: ",[1465],{"type":627,"attrs":1466},{"color":629},{"text":1468,"type":624,"marks":1469},"„Čím neskôr s automatizáciami začnete, tým o viac peňazí každý deň prichádzate.“",[1470,1472],{"type":627,"attrs":1471},{"color":629},{"type":1473},"italic",{"type":619,"attrs":1475,"content":1476},{"textAlign":62},[1477,1482,1488],{"text":1478,"type":624,"marks":1479},"Ak potrebujete poradiť, ",[1480],{"type":627,"attrs":1481},{"color":629},{"text":1483,"type":624,"marks":1484},"Ecomail",[1485,1487],{"type":627,"attrs":1486},{"color":629},{"type":872},{"text":1489,"type":624,"marks":1490}," ponúka lokálnu podporu v češtine aj slovenčine, a to prostredníctvom špecialistov aj šikovného chatbota. Stačí sa zaregistrovať a odoslať svoj prvý e-mail.",[1491],{"type":627,"attrs":1492},{"color":629},"2026-05-13 00:00",{"_uid":1495,"title":1496,"plugin":59,"description":1497},"1a576e4b-53c2-40a2-8b02-417d08daa0fa","Meta Title: Ovládnite e-mail marketing: Ako z e-shopu vyťažiť maximum?","E-mailing je najúčinnejší nástroj na retenciu. Jakub Stupka z Ecomailu radí, ako nastaviť automatizácie, využiť AI a premeniť jednorazových nakupujúcich na verných zákazníkov.",{"id":1499,"alt":1500,"name":58,"focus":58,"title":58,"source":58,"filename":1501,"copyright":58,"fieldtype":927,"meta_data":1502,"is_external_url":40},175361671539429,"Jakub Stupka grafika","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002Fb14a4615da\u002Fimage-20260504-110805-2.png",{"alt":1500,"title":58,"source":58,"copyright":58},{"type":616,"content":1504},[1505],{"type":619,"attrs":1506,"content":1507},{"textAlign":62},[1508,1513,1522,1527,1532,1537,1545],{"text":1509,"type":624,"marks":1510},"E-mail marketing je v digitálnom svete často kladený až za platenú reklamu na sociálnych sieťach, ale v efektivite mu môže konkurovať len málokto. ",[1511],{"type":627,"attrs":1512},{"color":629},{"text":1514,"type":624,"marks":1515},"Jakub Stupka",[1516,1520],{"type":634,"attrs":1517},{"href":1518,"uuid":62,"anchor":62,"target":1519,"linktype":347},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjakub-stupka-a11a58ba\u002F","_blank",{"type":627,"attrs":1521},{"color":629},{"text":1523,"type":624,"marks":1524},", spoluzakladateľ platformy ",[1525],{"type":627,"attrs":1526},{"color":629},{"text":1483,"type":624,"marks":1528},[1529,1531],{"type":627,"attrs":1530},{"color":629},{"type":872},{"text":1533,"type":624,"marks":1534},", v rozhovore s ",[1535],{"type":627,"attrs":1536},{"color":629},{"text":1538,"type":624,"marks":1539},"Creativesites",[1540,1543],{"type":634,"attrs":1541},{"href":1542,"uuid":62,"anchor":62,"target":1519,"linktype":347},"https:\u002F\u002Fwww.creativesites.sk",{"type":627,"attrs":1544},{"color":629},{"text":1546,"type":624,"marks":1547}," vysvetľuje, prečo by mal byť e-mailing pilierom každého ambiciózneho e-shopu a ako s ním začať efektívne.",[1548],{"type":627,"attrs":1549},{"color":629},"Marek Smékal","E-mailing ako nástroj na retenciu\nNajčastejšie chyby: Pozor na zlé priority\nAko začať efektívne a hneď\nSila automatizácie a personalizácie\nRola AI: Váš nový asistent\nVyhodnocovanie: Nehľadajte len priemery\nNeodkladajte to",[1553],{"name":960,"created_at":961,"published_at":962,"updated_at":963,"id":964,"uuid":965,"content":1554,"slug":975,"full_slug":976,"sort_by_date":62,"position":222,"tag_list":1556,"is_startpage":40,"parent_id":978,"meta_data":62,"group_id":979,"first_published_at":962,"release_id":62,"lang":67,"path":62,"alternates":1557,"default_full_slug":976,"translated_slugs":1558,"_stopResolving":48},{"_uid":967,"meta":1555,"title":960,"component":972,"badgeColor":973,"description":974},{"_uid":969,"title":970,"plugin":59,"description":971},[],[],[1559,1560,1561],{"path":976,"name":62,"lang":72,"published":62},{"path":976,"name":62,"lang":74,"published":62},{"path":976,"name":62,"lang":76,"published":62},"ovladnite-e-mail-marketing-ako-z-vasho-e-shopu-vytazit-maximum","blog\u002Fsk\u002Fovladnite-e-mail-marketing-ako-z-vasho-e-shopu-vytazit-maximum",-870,[],"6add07de-3051-47a2-ac55-c0134204da6e",[],[1569,1570,1571],{"path":1563,"name":62,"lang":72,"published":62},{"path":1563,"name":62,"lang":74,"published":62},{"path":1563,"name":62,"lang":76,"published":62},{"name":1573,"created_at":1574,"published_at":1575,"updated_at":1576,"id":1577,"uuid":1578,"content":1579,"slug":2084,"full_slug":2085,"sort_by_date":62,"position":2086,"tag_list":2087,"is_startpage":40,"parent_id":989,"meta_data":62,"group_id":2088,"first_published_at":2089,"release_id":62,"lang":67,"path":62,"alternates":2090,"default_full_slug":2085,"translated_slugs":2091},"Efektívna zahraničná expanzia: Ako prepojiť technológiu e-mail marketingu s lokalizáciou a logistikou? ","2026-05-05T14:34:26.063Z","2026-05-06T08:37:57.558Z","2026-05-06T08:37:57.585Z",173269262635322,"426a9675-2058-4894-adf3-3166c5b8fabf",{"_uid":1580,"body":1581,"date":1999,"meta":2000,"image":2004,"perex":2009,"author":1729,"schema":2058,"duration":202,"component":957,"is_public":48,"has_content":48,"category_full":2059,"hide_on_main_page":48},"5ded2dd7-2ff5-4b9c-a514-ccf55c78ffb5",[1582,1585,1701,1704,1809,1812,1876,1879,1935,1938],{"_uid":1583,"text":1584,"variant":611,"component":612},"17ad2632-1c2c-447e-a1c3-3cac5fd6b26b","Technológia v službách lokalizácie ",{"_uid":1586,"text":1587,"style":58,"component":645},"b702bd3b-bd6b-4839-9cc2-81d5d83ae5f7",{"type":616,"content":1588},[1589,1619,1626,1662,1669,1689,1693],{"type":619,"attrs":1590,"content":1591},{"textAlign":62},[1592,1597,1603,1608,1614],{"text":1593,"type":624,"marks":1594},"Základom pôsobenia na viacerých trhoch naraz je poriadok v dátach a možnosť jednoducho spravovať rôzne jazykové verzie. Ecomail rieši jeden z najväčších problémov marketérov – nutnosť ",[1595],{"type":627,"attrs":1596},{"color":629},{"text":1598,"type":624,"marks":1599},"vytvárať",[1600,1602],{"type":627,"attrs":1601},{"color":629},{"type":872},{"text":1604,"type":624,"marks":1605}," ",[1606],{"type":627,"attrs":1607},{"color":629},{"text":1609,"type":624,"marks":1610},"samostatné kampane",[1611,1613],{"type":627,"attrs":1612},{"color":629},{"type":872},{"text":1615,"type":624,"marks":1616}," pre každú krajinu od nuly. ",[1617],{"type":627,"attrs":1618},{"color":629},{"type":619,"attrs":1620,"content":1621},{"textAlign":62},[1622],{"text":678,"type":624,"marks":1623},[1624],{"type":627,"attrs":1625},{"color":629},{"type":619,"attrs":1627,"content":1628},{"textAlign":62},[1629,1634,1642,1647,1656],{"text":1630,"type":624,"marks":1631},"Vďaka hotovým ",[1632],{"type":627,"attrs":1633},{"color":629},{"text":1635,"type":624,"marks":1636},"integráciám",[1637,1640],{"type":634,"attrs":1638},{"href":1639,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fintegracia\u002F",{"type":627,"attrs":1641},{"color":629},{"text":1643,"type":624,"marks":1644}," sa údaje o zákazníkoch (vrátane krajiny pôvodu a jazyka) dostávajú priamo do systému. To umožňuje presnú ",[1645],{"type":627,"attrs":1646},{"color":629},{"text":1648,"type":624,"marks":1649},"segmentáciu",[1650,1653,1655],{"type":634,"attrs":1651},{"href":1652,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002F#segmentation",{"type":627,"attrs":1654},{"color":629},{"type":872},{"text":1657,"type":624,"marks":1658}," a automatizáciu. ",[1659,1661],{"type":627,"attrs":1660},{"color":629},{"type":872},{"type":619,"attrs":1663,"content":1664},{"textAlign":62},[1665],{"text":678,"type":624,"marks":1666},[1667],{"type":627,"attrs":1668},{"color":629},{"type":619,"attrs":1670,"content":1671},{"textAlign":62},[1672,1678,1683],{"text":1673,"type":624,"marks":1674},"„V Ecomaile sa zameriavame na riešenia, ktoré šetria čas marketérov pri zachovaní najvyššej kvality komunikácie. Našou kľúčovou funkciou sú viacjazyčné šablóny správ. Vďaka nim zostáva dizajn a rozloženie jednotné pre celú značku, zatiaľ čo texty sú plne lokalizované v rámci jednej šablóny. To eliminuje chaos a umožňuje riadiť globálnu komunikáciu z jedného miesta.“ ",[1675,1677],{"type":627,"attrs":1676},{"color":629},{"type":1473},{"type":1679,"marks":1680},"hard_break",[1681],{"type":627,"attrs":1682},{"color":629},{"text":1684,"type":624,"marks":1685},"— Patrik Votoček, E-mail Marketing Specialist v Ecomail ",[1686,1688],{"type":627,"attrs":1687},{"color":629},{"type":872},{"type":619,"attrs":1690,"content":1691},{"textAlign":62},[1692],{"text":678,"type":624},{"type":619,"attrs":1694,"content":1695},{"textAlign":62},[1696],{"text":1697,"type":624,"marks":1698},"Nástroj zároveň umožňuje import produktových feedov s popismi prispôsobenými konkrétnym jazykovým verziám, čo výrazne urýchľuje tvorbu obchodných ponúk.",[1699],{"type":627,"attrs":1700},{"color":629},{"_uid":1702,"text":1703,"variant":611,"component":612},"1c8c51c5-5fd0-4450-ba7a-cdb2bf4bd5df","Pasca „Google Translate“ ",{"_uid":1705,"text":1706,"style":58,"component":645},"32c0658f-ee78-4860-9f0d-0447bdf591c0",{"type":616,"content":1707},[1708,1716,1720,1759,1766,1785,1793],{"type":619,"attrs":1709,"content":1710},{"textAlign":62},[1711],{"text":1712,"type":624,"marks":1713},"Aj ten najlepší nástroj na rozosielanie nefunguje, ak je obsah správy nepochopiteľný alebo kultúrne nevhodný. Podľa expertov z Ecomailu medzi najčastejšie chyby patrí nedostatočná znalosť trhu, doslovné preklady bez kontextu a slepá dôvera v strojové preklady. ",[1714],{"type":627,"attrs":1715},{"color":629},{"type":619,"attrs":1717,"content":1718},{"textAlign":62},[1719],{"text":678,"type":624},{"type":619,"attrs":1721,"content":1722},{"textAlign":62},[1723,1728,1737,1743,1748,1754],{"text":1724,"type":624,"marks":1725},"Tu zohráva kľúčovú úlohu ",[1726],{"type":627,"attrs":1727},{"color":629},{"text":1729,"type":624,"marks":1730},"Expandeco",[1731,1734,1736],{"type":634,"attrs":1732},{"href":1733,"uuid":62,"anchor":62,"target":1519,"linktype":347},"https:\u002F\u002Fwww.expandeco.com\u002Fsk",{"type":627,"attrs":1735},{"color":629},{"type":872},{"text":1738,"type":624,"marks":1739},".",[1740,1742],{"type":627,"attrs":1741},{"color":629},{"type":872},{"text":1744,"type":624,"marks":1745}," Ako experti na lokalizáciu nielen prekladajú obsah, ale dbajú aj na jeho ",[1746],{"type":627,"attrs":1747},{"color":629},{"text":1749,"type":624,"marks":1750},"jazykovú a kultúrnu správnosť ",[1751,1753],{"type":627,"attrs":1752},{"color":629},{"type":872},{"text":1755,"type":624,"marks":1756},"(tzv. proofreading). ",[1757],{"type":627,"attrs":1758},{"color":629},{"type":619,"attrs":1760,"content":1761},{"textAlign":62},[1762],{"text":678,"type":624,"marks":1763},[1764],{"type":627,"attrs":1765},{"color":629},{"type":619,"attrs":1767,"content":1768},{"textAlign":62},[1769,1775,1779],{"text":1770,"type":624,"marks":1771},"„Slepá dôvera v strojové preklady je najrýchlejšia cesta k strate dôveryhodnosti. V Expandecu vieme, že lokalizácia je viac než len preklad slov – ide o prispôsobenie komunikácie lokálnym sviatkom, zvyklostiam a gramatickým pravidlám. Naším cieľom je, aby zákazník v Rumunsku či Nemecku cítil, že značka s ním komunikuje prirodzene, nie cez automat.“ ",[1772,1774],{"type":627,"attrs":1773},{"color":629},{"type":1473},{"type":1679,"marks":1776},[1777],{"type":627,"attrs":1778},{"color":629},{"text":1780,"type":624,"marks":1781},"— Natalia Leonard, Marketing & Operations Manager v Expandeco ",[1782,1784],{"type":627,"attrs":1783},{"color":629},{"type":872},{"type":619,"attrs":1786,"content":1787},{"textAlign":62},[1788],{"text":678,"type":624,"marks":1789},[1790,1792],{"type":627,"attrs":1791},{"color":629},{"type":872},{"type":619,"attrs":1794,"content":1795},{"textAlign":62},[1796,1804],{"text":1797,"type":624,"marks":1798},"Personalizácia",[1799,1801,1803],{"type":634,"attrs":1800},{"href":692,"uuid":62,"anchor":62,"target":637,"linktype":347},{"type":627,"attrs":1802},{"color":629},{"type":872},{"text":1805,"type":624,"marks":1806}," v Ecomaile (napr. podmienené merge tagy či dynamický obsah) funguje najlepšie vtedy, keď text pripravujú native speakri, ktorí rozumejú nuansám daného trhu.",[1807],{"type":627,"attrs":1808},{"color":629},{"_uid":1810,"text":1811,"variant":611,"component":612},"0e86edf6-d666-4304-9c68-f24b0e0c90aa","Od kliknutia v e-maile po vybavenie vrátenia",{"_uid":1813,"text":1814,"style":58,"component":645},"dc93a744-4eb8-4609-9089-724fb7f092d9",{"type":616,"content":1815},[1816,1824,1831,1850,1857],{"type":619,"attrs":1817,"content":1818},{"textAlign":62},[1819],{"text":1820,"type":624,"marks":1821},"Efektívny e-mail marketing je len začiatok nákupnej cesty. Čo nasleduje potom? Keď sa zákazník napríklad z Česka alebo Maďarska rozhodne nakúpiť na základe newslettera, očakáva lokálnu úroveň služieb. ",[1822],{"type":627,"attrs":1823},{"color":629},{"type":619,"attrs":1825,"content":1826},{"textAlign":62},[1827],{"text":678,"type":624,"marks":1828},[1829],{"type":627,"attrs":1830},{"color":629},{"type":619,"attrs":1832,"content":1833},{"textAlign":62},[1834,1839,1845],{"text":1835,"type":624,"marks":1836},"Expandeco dopĺňa technologické možnosti Ecomailu tým, že poskytuje „fyzickú“ a operatívnu prítomnosť na viac ako 20 európskych trhoch. Zahŕňa to ",[1837],{"type":627,"attrs":1838},{"color":629},{"text":1840,"type":624,"marks":1841},"natívnu zákaznícku podporu",[1842,1844],{"type":627,"attrs":1843},{"color":629},{"type":872},{"text":1846,"type":624,"marks":1847}," (ktorá môže reagovať aj na odpovede na newsletter) a poskytovanie lokálnych adries pre vrátenie tovaru. ",[1848],{"type":627,"attrs":1849},{"color":629},{"type":619,"attrs":1851,"content":1852},{"textAlign":62},[1853],{"text":678,"type":624,"marks":1854},[1855],{"type":627,"attrs":1856},{"color":629},{"type":619,"attrs":1858,"content":1859},{"textAlign":62},[1860,1866,1870],{"text":1861,"type":624,"marks":1862},"„Pre koncového zákazníka je rozhodujúci pocit bezpečia. Synergia medzi Ecomailom a Expandecom uzatvára celý nákupný cyklus. Ecomail umožňuje presne zasiahnuť zákazníka ponukou, zatiaľ čo my zabezpečujeme, aby celý popredajný proces – od odpovedí na otázky až po rýchle spracovanie vrátení – prebehol bez problémov. Tak budujeme dôveru potrebnú pre rast predaja v zahraničí.“ ",[1863,1865],{"type":627,"attrs":1864},{"color":629},{"type":1473},{"type":1679,"marks":1867},[1868],{"type":627,"attrs":1869},{"color":629},{"text":1871,"type":624,"marks":1872},"— Bartłomiej Waluś, Head of Sales v Expandeco  ",[1873,1875],{"type":627,"attrs":1874},{"color":629},{"type":872},{"_uid":1877,"text":1878,"variant":611,"component":612},"5c825ebf-5539-4b7a-8a01-3d66327dd885","Testuj, meraj a optimalizuj ",{"_uid":1880,"text":1881,"style":58,"component":645},"273d9adf-d6c9-45b2-98a8-7dbd50ece41c",{"type":616,"content":1882},[1883,1927],{"type":619,"attrs":1884,"content":1885},{"textAlign":62},[1886,1891,1897,1902,1910,1915,1922],{"text":1887,"type":624,"marks":1888},"Ecomail ponúka silné ",[1889],{"type":627,"attrs":1890},{"color":629},{"text":1892,"type":624,"marks":1893},"analytické nástroje",[1894,1896],{"type":627,"attrs":1895},{"color":629},{"type":872},{"text":1898,"type":624,"marks":1899}," – od ",[1900],{"type":627,"attrs":1901},{"color":629},{"text":1903,"type":624,"marks":1904},"A\u002FB testovania",[1905,1908],{"type":634,"attrs":1906},{"href":1907,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002F#abtesting",{"type":627,"attrs":1909},{"color":629},{"text":1911,"type":624,"marks":1912}," (predmet, obsah, odosielateľ) až po reporty ",[1913],{"type":627,"attrs":1914},{"color":629},{"text":1916,"type":624,"marks":1917},"Open Rate",[1918,1920],{"type":634,"attrs":1919},{"href":1413,"uuid":62,"anchor":62,"target":637,"linktype":347},{"type":627,"attrs":1921},{"color":629},{"text":1923,"type":624,"marks":1924}," a CTR. Samotné dáta však treba správne interpretovať.",[1925],{"type":627,"attrs":1926},{"color":629},{"type":619,"attrs":1928,"content":1929},{"textAlign":62},[1930],{"text":1931,"type":624,"marks":1932},"Znalosti Expandeca o špecifikách jednotlivých trhov umožňujú robiť správne závery a optimalizovať kampane tak, aby zodpovedali preferenciám lokálnych zákazníkov.",[1933],{"type":627,"attrs":1934},{"color":629},{"_uid":1936,"text":1937,"variant":611,"component":612},"2d3628c1-b7ce-433e-82d4-d122525aa7b7","Zhrnutie ",{"_uid":1939,"text":1940,"style":58,"component":645},"070b3d23-f416-443b-a0cf-3f0177a1bc9f",{"type":616,"content":1941},[1942,1961,1968,1976,1984,1991],{"type":619,"attrs":1943,"content":1944},{"textAlign":62},[1945,1950,1956],{"text":1946,"type":624,"marks":1947},"Prepojenie technológie Ecomailu so službami Expandeca predstavuje hotový recept na ",[1948],{"type":627,"attrs":1949},{"color":629},{"text":1951,"type":624,"marks":1952},"úspešnú expanziu:",[1953,1955],{"type":627,"attrs":1954},{"color":629},{"type":872},{"text":1957,"type":624,"marks":1958}," profesionálny nástroj doručí správu a lokálny tím zabezpečí, že bude zrozumiteľná, efektívna a podporená kvalitnou logistikou. ",[1959],{"type":627,"attrs":1960},{"color":629},{"type":619,"attrs":1962,"content":1963},{"textAlign":62},[1964],{"text":678,"type":624,"marks":1965},[1966],{"type":627,"attrs":1967},{"color":629},{"type":619,"attrs":1969,"content":1970},{"textAlign":62},[1971],{"text":1972,"type":624,"marks":1973},"Chcete, aby vaše e-maily predávali na každom trhu? Technológia je motor a lokalizovaný obsah je palivo. Postarajte sa o oba tieto prvky. ",[1974],{"type":627,"attrs":1975},{"color":629},{"type":619,"attrs":1977,"content":1978},{"textAlign":62},[1979],{"text":1980,"type":624,"marks":1981},"Vyskúšajte, ako jednoducho vytvárať viacjazyčné kampane v Ecomaile a nechajte si spraviť audit obsahu od expertov z Expandeca. ",[1982],{"type":627,"attrs":1983},{"color":629},{"type":619,"attrs":1985,"content":1986},{"textAlign":62},[1987],{"text":678,"type":624,"marks":1988},[1989],{"type":627,"attrs":1990},{"color":629},{"type":619,"attrs":1992,"content":1993},{"textAlign":62},[1994],{"text":1995,"type":624,"marks":1996},"Dohodnite si bezplatnú konzultáciu a zistite, ako zvýšiť Open Rate na zahraničných trhoch!",[1997],{"type":627,"attrs":1998},{"color":629},"2026-05-06 00:00",{"_uid":2001,"title":2002,"plugin":59,"description":2003},"6d6d6c9b-7bef-490f-a992-3d963d90a3ad","Efektívna expanzia e-shopu: Spojte e-mail marketing a lokalizáciu","Vstupujete na zahraničný trh? Zistite, ako synergia technológií Ecomailu a lokalizácie od Expandeca zvyšuje efektivitu kampaní a buduje dôveru u zákazníkov.",{"id":2005,"alt":2006,"name":58,"focus":58,"title":58,"source":58,"filename":2007,"copyright":58,"fieldtype":927,"meta_data":2008,"is_external_url":40},173273182796260,"Grafika lokalizácie ecomail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002Fac1f30b670\u002Fimage-20260430-134250-2.png",{"alt":2006,"title":58,"source":58,"copyright":58},{"type":616,"content":2010},[2011,2043,2050],{"type":619,"attrs":2012,"content":2013},{"textAlign":62},[2014,2019,2026,2031,2038],{"text":2015,"type":624,"marks":2016},"Vstup na nový európsky trh je proces, v ktorom musí ísť technológia ruka v ruke s dôkladnou znalosťou lokálnych podmienok. Aby e-shop uspel v zahraničí, nestačí preložiť ponuku cez prekladač a odoslať ",[2017],{"type":627,"attrs":2018},{"color":629},{"text":2020,"type":624,"marks":2021},"newsletter",[2022,2024],{"type":634,"attrs":2023},{"href":821,"uuid":62,"anchor":62,"target":637,"linktype":347},{"type":627,"attrs":2025},{"color":629},{"text":2027,"type":624,"marks":2028},". Kľúčová je synergia medzi pokročilým nástrojom na ",[2029],{"type":627,"attrs":2030},{"color":629},{"text":2032,"type":624,"marks":2033},"automatizáciu",[2034,2036],{"type":634,"attrs":2035},{"href":756,"uuid":62,"anchor":62,"target":637,"linktype":347},{"type":627,"attrs":2037},{"color":629},{"text":2039,"type":624,"marks":2040}," a komplexnou operatívnou podporou. ",[2041],{"type":627,"attrs":2042},{"color":629},{"type":619,"attrs":2044,"content":2045},{"textAlign":62},[2046],{"text":678,"type":624,"marks":2047},[2048],{"type":627,"attrs":2049},{"color":629},{"type":619,"attrs":2051,"content":2052},{"textAlign":62},[2053],{"text":2054,"type":624,"marks":2055},"Ako teda zvýšiť efektivitu kampaní na nových trhoch a prečo samotný „preklad“ nestačí? ",[2056],{"type":627,"attrs":2057},{"color":629},"Technológia v službách lokalizácie\nPasca \"Google Translate\"\nOd kliknutím v e-maile po vybavenie vrátenia\nTestuj, meraj a optimalizuj\nZhrnutie",[2060],{"name":2061,"created_at":2062,"published_at":2063,"updated_at":2064,"id":2065,"uuid":2066,"content":2067,"slug":2075,"full_slug":2076,"sort_by_date":62,"position":323,"tag_list":2077,"is_startpage":40,"parent_id":978,"meta_data":62,"group_id":2078,"first_published_at":2063,"release_id":62,"lang":67,"path":62,"alternates":2079,"default_full_slug":2076,"translated_slugs":2080,"_stopResolving":48},"Články partnerov","2026-02-18T09:17:49.672Z","2026-02-18T09:18:22.727Z","2026-03-18T14:31:40.838Z",146295479068251,"958e9151-c0d6-4014-ac92-11a78092546f",{"_uid":2068,"meta":2069,"title":2061,"component":972,"badgeColor":2073,"description":2074},"952c3eb2-c0f5-4adb-a774-ed1f0696b2a0",{"_uid":2070,"title":2071,"plugin":59,"description":2072},"dc99d7dc-8ae4-4207-9830-dc83e1459542","Kategória blogu: Články partnerov","Spolupráca s odborníkmi z odvetvia. Prečítajte si cenné rady a postrehy o e-mailovom marketingu od našich partnerov.","#ebc48a","Obsah pripravený v spolupráci s našimi partnermi a odborníkmi z odvetvia. Tu nájdete externé pohľady na e-mailový marketing, súvisiace témy a odporúčania od špecialistov. Rozšírte si obzory a získajte nové pohľady na komunikáciu so zákazníkmi.","clanky-partnerov","blog\u002Fcategories\u002Fsk\u002Fclanky-partnerov",[],"1acf5cc5-7cb0-48bf-9af6-0793d545ca5b",[],[2081,2082,2083],{"path":2076,"name":62,"lang":72,"published":62},{"path":2076,"name":62,"lang":74,"published":62},{"path":2076,"name":62,"lang":76,"published":62},"efektivna-zahranicna-expanzia-ako-prepojit-technologiu-e-mail-marketingu-s-lokalizaciou-a-logistikou-","blog\u002Fsk\u002Fefektivna-zahranicna-expanzia-ako-prepojit-technologiu-e-mail-marketingu-s-lokalizaciou-a-logistikou-",-860,[],"02e366af-ef18-4ac6-9cc8-5a3d81ae4c69","2026-05-06T07:12:26.370Z",[],[2092,2093,2094],{"path":2085,"name":62,"lang":72,"published":62},{"path":2085,"name":62,"lang":74,"published":62},{"path":2085,"name":62,"lang":76,"published":62},{"name":2096,"created_at":2097,"published_at":2098,"updated_at":2099,"id":2100,"uuid":2101,"content":2102,"slug":2553,"full_slug":2554,"sort_by_date":62,"position":2555,"tag_list":2556,"is_startpage":40,"parent_id":989,"meta_data":62,"group_id":2557,"first_published_at":2558,"release_id":62,"lang":67,"path":62,"alternates":2559,"default_full_slug":2554,"translated_slugs":2560},"Privítajte svojich zákazníkov nezabudnuteľnými welcome kampaňami","2026-05-05T08:17:23.236Z","2026-05-05T12:27:59.554Z","2026-05-05T12:27:59.574Z",173176599537166,"c6eefe18-7daa-4b61-abb9-e10da731eefc",{"_uid":2103,"body":2104,"date":2481,"meta":2482,"image":2486,"perex":2491,"author":2525,"schema":2526,"duration":2527,"component":957,"is_public":48,"has_content":48,"category_full":2528,"hide_on_main_page":40},"7b6254ae-a0e3-42a4-a0c0-376f744a7107",[2105,2108,2162,2174,2177,2215,2218,2230,2243,2246,2271,2288,2291,2303,2306,2331,2334,2358,2361,2373,2382,2385,2397,2414,2423,2426,2438,2441],{"_uid":2106,"text":2107,"variant":611,"component":612},"a2f04c24-fbec-403a-aeb5-b5632dda7d8e","Čo sa v článku dozviete:",{"_uid":2109,"text":2110,"style":58,"component":645},"1c43f44d-dfda-4900-80f2-1bbb02c409c9",{"type":616,"content":2111},[2112],{"type":713,"content":2113},[2114,2130,2141],{"type":716,"content":2115},[2116],{"type":619,"attrs":2117,"content":2118},{"textAlign":62},[2119,2123,2125,2129],{"text":2120,"type":624,"marks":2121},"Maximálne využitie počiatočného záujmu:",[2122],{"type":872},{"text":2124,"type":624}," Welcome e-maily majú najvyššiu mieru otvorenia, pretože zachytávajú zákazníka v momente, keď o značku prejavil aktívny záujem. Kľúčom k úspechu je okamžité odoslanie (najmä pri prísľube zľavy) a nastavenie jasných očakávaní ohľadom obsahu a frekvencie budúcich ",{"text":817,"type":624,"marks":2126},[2127],{"type":634,"attrs":2128},{"href":821,"uuid":62,"anchor":62,"target":637,"linktype":347},{"text":1738,"type":624},{"type":716,"content":2131},[2132],{"type":619,"attrs":2133,"content":2134},{"textAlign":62},[2135,2139],{"text":2136,"type":624,"marks":2137},"Budovanie vzťahu a zber dát:",[2138],{"type":872},{"text":2140,"type":624}," Prvé správy by mali obsahovať poďakovanie a pridanú hodnotu (zľava, e-book, video), ktorá potvrdí správnosť registrácie. Zároveň slúžia na segmentáciu používateľov na aktívnych a neaktívnych a na nenásilné zisťovanie preferencií, čo umožňuje následnú komunikáciu na mieru.",{"type":716,"content":2142},[2143],{"type":619,"attrs":2144,"content":2145},{"textAlign":62},[2146,2150,2157,2160],{"text":2147,"type":624,"marks":2148},"Strategický obsah a ",[2149],{"type":872},{"text":2151,"type":624,"marks":2152},"doručiteľnosť",[2153,2156],{"type":634,"attrs":2154},{"href":2155,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Ffunkcie\u002F#delivery",{"type":872},{"text":1202,"type":624,"marks":2158},[2159],{"type":872},{"text":2161,"type":624}," Odporúča sa séria aspoň 3 e-mailov – od predstavenia výhod a dôkazov kvality (recenzie, ocenenia) až po jemnú predajnú ponuku v závere. Pre dlhodobý úspech je nutné zaistiť jednoduché odhlásenie a inštruovať používateľov, ako si e-maily presunúť z priečinka „promo“ do „doručené“.",{"_uid":2163,"text":2164,"style":58,"component":645},"c99f5d21-6fbb-4326-968f-953e65bf20f8",{"type":616,"content":2165},[2166],{"type":619,"attrs":2167,"content":2168},{"textAlign":62},[2169],{"text":2170,"type":624,"marks":2171},"Ak s welcome kampaňami začínate, pripravili sme pre vás niekoľko rád. Nasledujúce prvky môžete nastaviť podľa svojich potrieb alebo využiť len niektoré. Ak vám welcome kampaň nebude fungovať tak, ako by ste si predstavovali, zmeňte obsah a otestujte reakcie.",[2172],{"type":627,"attrs":2173},{"color":629},{"_uid":2175,"text":2176,"variant":611,"component":612},"411a9695-feae-4d7a-93b6-4196ff6bf5f9","Posielajte okamžite",{"_uid":2178,"text":2179,"style":58,"component":645},"3e9a7610-c2de-4279-be59-598f3c8b32e9",{"type":616,"content":2180},[2181],{"type":619,"attrs":2182,"content":2183},{"textAlign":62},[2184,2189,2197,2202,2210],{"text":2185,"type":624,"marks":2186},"Či už ide o prihlásenie k odberu pomocou ",[2187],{"type":627,"attrs":2188},{"color":629},{"text":2190,"type":624,"marks":2191},"formulára",[2192,2195],{"type":634,"attrs":2193},{"href":2194,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fformular\u002F",{"type":627,"attrs":2196},{"color":629},{"text":2198,"type":624,"marks":2199}," alebo pri nákupe tovaru, posielajte okamžite. Ak prvý e-mail pošlete príliš neskoro, zbytočne tak prichádzate o potenciálnych zákazníkov. Okamžité odoslanie ",[2200],{"type":627,"attrs":2201},{"color":629},{"text":2203,"type":624,"marks":2204},"e-mailu",[2205,2208],{"type":634,"attrs":2206},{"href":2207,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Fe-mail\u002F",{"type":627,"attrs":2209},{"color":629},{"text":2211,"type":624,"marks":2212}," je obzvlášť dôležité, ak po potvrdení e-mailovej adresy sľúbite zľavu na nákup.",[2213],{"type":627,"attrs":2214},{"color":629},{"_uid":2216,"text":2217,"variant":611,"component":612},"e7196943-23a0-4fcd-a112-7541ad71cf22","Poďakujte",{"_uid":2219,"text":2220,"style":58,"component":645},"f3803ff6-06c9-4452-bfa9-86fa746db7e8",{"type":616,"content":2221},[2222],{"type":619,"attrs":2223,"content":2224},{"textAlign":62},[2225],{"text":2226,"type":624,"marks":2227},"V prvom e-maile by malo vždy zaznieť poďakovanie za záujem a milé privítanie.",[2228],{"type":627,"attrs":2229},{"color":629},{"img":2231,"_uid":2236,"link":2237,"size":2239,"text":58,"alignment":2241,"component":2242},{"id":2232,"alt":2233,"name":58,"focus":58,"title":58,"source":58,"filename":2234,"copyright":58,"fieldtype":927,"meta_data":2235,"is_external_url":40},173181570214404,"welcome kampane ecomail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1600x1055\u002Fdaf42e6668\u002Ffilters-format-avif-quality-80.avif",{"alt":2233,"title":58,"source":58,"copyright":58},"612f11ed-0b6a-4607-900f-ecb20571dd37",{"id":58,"url":58,"linktype":2238,"fieldtype":348,"cached_url":58},"story",{"value":323,"plugin":2240},"storyblok-slider","center","Image",{"_uid":2244,"text":2245,"variant":611,"component":612},"452084db-2fb1-4538-b197-a95d1487a776","Odmeňujte",{"_uid":2247,"text":2248,"style":58,"component":645},"77af63cb-6dde-4f3a-a942-54911d58f015",{"type":616,"content":2249},[2250],{"type":619,"attrs":2251,"content":2252},{"textAlign":62},[2253,2258,2266],{"text":2254,"type":624,"marks":2255},"Používateľ by mal mať pocit, že sa rozhodol správne, keď sa prihlásil na odber vašich newsletterov. Snažte sa teda naplniť očakávania vašich zákazníkov a posielajte im skutočne hodnotný obsah, ktorý ste sľubovali. Môžete ich odmeniť rôznymi bonusmi, ako je zľava na prvý nákup, vzdelávacie materiály, videá, odkaz na stiahnutie aplikácie alebo ",[2256],{"type":627,"attrs":2257},{"color":629},{"text":2259,"type":624,"marks":2260},"e-book",[2261,2264],{"type":634,"attrs":2262},{"href":2263,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Febooky\u002F",{"type":627,"attrs":2265},{"color":629},{"text":2267,"type":624,"marks":2268},". Odmenu zvoľte podľa charakteru vášho tovaru a služieb.",[2269],{"type":627,"attrs":2270},{"color":629},{"_uid":2272,"text":2273,"style":58,"component":645},"39928abc-64f8-436d-908d-650dda2ccf26",{"type":616,"content":2274},[2275],{"type":619,"attrs":2276,"content":2277},{"textAlign":62},[2278,2279],{"text":1223,"type":624},{"text":2280,"type":624,"marks":2281},"Double opt‑in: Čo to je, výhody a nevýhody pre e‑mail marketing",[2282,2285,2287],{"type":634,"attrs":2283},{"href":2284,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fblog\u002Fsk\u002Fdouble-opt-in-co-to-je-vyhody-a-nevyhody-pre-e-mail-marketing\u002F",{"type":627,"attrs":2286},{"color":58},{"type":872},{"_uid":2289,"text":2290,"variant":611,"component":612},"70c854cb-bc94-49b1-acfb-5434d018a153","Nastavte očakávania",{"_uid":2292,"text":2293,"style":58,"component":645},"e3c27db0-4e4e-4bd8-ae79-5ee07c7d39da",{"type":616,"content":2294},[2295],{"type":619,"attrs":2296,"content":2297},{"textAlign":62},[2298],{"text":2299,"type":624,"marks":2300},"Môžete informovať vášho zákazníka, čo budete posielať, ako často alebo v akom konkrétnom termíne. Napríklad: „Každý pondelok sa s Vami podelíme o naše najnovšie produkty“ alebo „Môžete sa tešiť na odborné články, rozhovory a prípadové štúdie...“. Svoje sľuby potom bezo zvyšku dodržte.",[2301],{"type":627,"attrs":2302},{"color":629},{"_uid":2304,"text":2305,"variant":611,"component":612},"f2a38926-2b76-464d-b31d-f2b2d2d3c223","Používajte odkazy",{"_uid":2307,"text":2308,"style":58,"component":645},"ceeefc5c-823b-4043-9dee-4b42800d4eaa",{"type":616,"content":2309},[2310],{"type":619,"attrs":2311,"content":2312},{"textAlign":62},[2313,2318,2326],{"text":2314,"type":624,"marks":2315},"Vo vašich uvítacích e-maily by nemali chýbať odkazy na váš web. Následne si pri vyhodnocovaní kampane urobíte lepšiu predstavu o správaní vašich nových zákazníkov. Navyše, u aktívnych zákazníkov, ktorí kliknú na odkaz, môžete začať s ",[2316],{"type":627,"attrs":2317},{"color":629},{"text":2319,"type":624,"marks":2320},"trackingom",[2321,2324],{"type":634,"attrs":2322},{"href":2323,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fslovnik-pojmov\u002Ftracking\u002F",{"type":627,"attrs":2325},{"color":629},{"text":2327,"type":624,"marks":2328}," (sledovaním správania zákazníkov na webe).",[2329],{"type":627,"attrs":2330},{"color":629},{"_uid":2332,"text":2333,"variant":611,"component":612},"d5b74a07-772e-4115-aab2-81959f7feb5b","Zisťujte informácie",{"_uid":2335,"text":2336,"style":58,"component":645},"4c6f5b22-25d8-4e0a-9071-0fc6c715bd23",{"type":616,"content":2337},[2338],{"type":619,"attrs":2339,"content":2340},{"textAlign":62},[2341,2346,2354],{"text":2342,"type":624,"marks":2343},"Tento krok si dobre premyslite, aby ste hneď na začiatku používateľa príliš neobťažovali. Majte na pamäti, že akákoľvek otázka musí byť stručná, jasná a predovšetkým náležite odôvodnená. Ak chcete od niekoho dátum narodenia, dôvodom bude, že používateľovi chcete posielať darček k narodeninám. Ak chcete vedieť, aké má domáce zviera alebo akú preferuje dovolenku, chcete používateľovi posielať e-maily na mieru. Ako nastaviť formuláre, na ktoré môžete odkazovať v e-maile, nájdete ",[2344],{"type":627,"attrs":2345},{"color":629},{"text":2347,"type":624,"marks":2348},"tu",[2349,2352],{"type":634,"attrs":2350},{"href":2351,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fsupport.ecomail.cz\u002Fcs\u002Farticles\u002F2376851-sber-kontaktu-pomoci-formularu",{"type":627,"attrs":2353},{"color":629},{"text":1738,"type":624,"marks":2355},[2356],{"type":627,"attrs":2357},{"color":629},{"_uid":2359,"text":2360,"variant":611,"component":612},"6e243e11-38cb-4fb2-9ce8-b126db708a4e","Pochváľte sa",{"_uid":2362,"text":2363,"style":58,"component":645},"98810ead-ee39-4166-a675-0054e455399d",{"type":616,"content":2364},[2365],{"type":619,"attrs":2366,"content":2367},{"textAlign":62},[2368],{"text":2369,"type":624,"marks":2370},"Stručne predstavte vašu spoločnosť, čím sa zaoberá, v čom je lepšia oproti ostatným alebo aké prináša výhody. Vaše oznámenie podložte pádnymi argumentmi – hodnotenia (napr. Heureka), ocenenia, úspechy a pod.",[2371],{"type":627,"attrs":2372},{"color":629},{"img":2374,"_uid":2379,"link":2380,"size":2381,"text":58,"alignment":2241,"component":2242},{"id":2375,"alt":2376,"name":58,"focus":58,"title":58,"source":58,"filename":2377,"copyright":58,"fieldtype":927,"meta_data":2378,"is_external_url":40},173225070322100,"newsletter ecomail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1600x602\u002F624391a294\u002Ffilters-format-avif-quality-80-2.avif",{"alt":2376,"title":58,"source":58,"copyright":58},"60690bca-c083-4632-9196-cdf70edbf542",{"id":58,"url":58,"linktype":2238,"fieldtype":348,"cached_url":58},{"value":323,"plugin":2240},{"_uid":2383,"text":2384,"variant":611,"component":612},"3da7b6e7-cc47-431c-a879-db5c73ba163f","Predajte",{"_uid":2386,"text":2387,"style":58,"component":645},"be0ad381-a067-47e6-90e6-197635cc572a",{"type":616,"content":2388},[2389],{"type":619,"attrs":2390,"content":2391},{"textAlign":62},[2392],{"text":2393,"type":624,"marks":2394},"Určite nie je dobré hneď v prvom e-maile posielať predajné ponuky. Ak však pošlete sériu aspoň 3 e-mailov, môžete do tretieho e-mailu zahrnúť aj jemnú výzvu na kúpu vášho produktu či služby. Pridajte do e-mailu výhodnú ponuku alebo upozornenie, že používateľ stále nevyužil zľavu na prvý nákup a navrhnite mu napríklad vaše najpredávanejšie produkty.",[2395],{"type":627,"attrs":2396},{"color":629},{"_uid":2398,"text":2399,"style":58,"component":645},"00eb7697-f31f-4f1b-b315-986be44aa779",{"type":616,"content":2400},[2401],{"type":619,"attrs":2402,"content":2403},{"textAlign":62},[2404,2405],{"text":1223,"type":624},{"text":2406,"type":624,"marks":2407},"Doručiteľnosť newsletterov: Ako zabezpečiť, aby vaše e‑maily nekončili v spame",[2408,2411,2413],{"type":634,"attrs":2409},{"href":2410,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fecomail.sk\u002Fblog\u002Fsk\u002Fdorucitelnost-newsletterov-ako-zabezpecit-aby-vase-e-maily-nekoncili-v-spame\u002F",{"type":627,"attrs":2412},{"color":58},{"type":872},{"img":2415,"_uid":2420,"link":2421,"size":2422,"text":58,"alignment":2241,"component":2242},{"id":2416,"alt":2417,"name":58,"focus":58,"title":58,"source":58,"filename":2418,"copyright":58,"fieldtype":927,"meta_data":2419,"is_external_url":40},173226721293137,"newsletter Ecomail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1600x838\u002Fa3c5495ba4\u002Ffilters-format-avif-quality-80-3.avif",{"alt":2417,"title":58,"source":58,"copyright":58},"c6687d37-4cbb-4fc6-8b2c-825af46f7ab5",{"id":58,"url":58,"linktype":2238,"fieldtype":348,"cached_url":58},{"value":323,"plugin":2240},{"_uid":2424,"text":2425,"variant":611,"component":612},"c2182cac-aebe-4083-867a-49b20712ddf6","Zjednodušte odhlásenie",{"_uid":2427,"text":2428,"style":58,"component":645},"efa39ab7-1aa2-4088-90ea-166e60e68e72",{"type":616,"content":2429},[2430],{"type":619,"attrs":2431,"content":2432},{"textAlign":62},[2433],{"text":2434,"type":624,"marks":2435},"K efektívnemu e-mailingu samozrejme patrí možnosť odhlásenia. Umožnite vašim zákazníkom, aby sa mohli ľahko a rýchlo odhlásiť. 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Viac o tvorbe automatizácií nájdete v našej ",{"text":2466,"type":624,"marks":2467},"nápovede",[2468],{"type":634,"attrs":2469},{"href":2470,"uuid":62,"anchor":62,"target":637,"linktype":347},"https:\u002F\u002Fsupport.ecomail.cz\u002Fcs\u002F?_ga=2.146083380.182090253.1697471355-1448581475.1697471355",{"text":1738,"type":624},{"type":619,"attrs":2473,"content":2474},{"textAlign":62},[2475],{"text":678,"type":624},{"type":619,"attrs":2477,"content":2478},{"textAlign":62},[2479],{"text":2480,"type":624},"Neviete si rady s nastavením welcome automatickej kampane? Kontaktujte nás!","2026-05-05 00:00",{"_uid":2483,"title":2484,"plugin":59,"description":2485},"b734dcce-916c-408f-b662-7f1d650382ec","Welcome kampane: Privítajte zákazníkov štýlovo","Zvýšte predaje vďaka welcome kampaniam. 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